AT&T Privacy Policy Review
This review explains the AT&T Privacy Notice in plain language for families. It was checked on October 28, 2026, against the version last updated October 15, 2026. Cricket and FirstNet have their own notices, which were not reviewed. This is not legal advice.
Primary source: AT&T Privacy Notice.
Snapshot
- AT&T shares information “in ways that may be considered a sale of information under some state laws,” but says it does not sell sensitive personal information.
- Customers are automatically enrolled in the Personalized program and can opt out. Personalized Plus is opt-in.
- AT&T honors the Global Privacy Control signal.
- Location, browsing and app data, and biometric data are listed among what AT&T collects.
- It does not knowingly collect information from anyone under 18 without parental notice.
What they collect
The notice lists account, equipment, network, location, web browsing and app, biometric, and third-party data. “Location data is automatically generated when devices, products and services interact with cell towers and Wi-Fi routers.” Browsing data includes time on sites, IP addresses, ad IDs and search terms.
Who gets the data
Some sharing may count as a sale under state law. You can opt out at att.com/PrivacyChoices. California residents can also call (866) 385-3193.
Easy to miss
- You are in the Personalized program by default. You have to opt out.
- CPNI marketing has its own opt-out, separate from the Personalized program.
New technology
The Personalized programs use automated decision-making, “such as artificial intelligence.” The notice does not say whether personal data trains AI models.
Kids and families
“We don’t knowingly collect personal information from anyone under 18 without parental notice.” AT&T also says it won’t market to under-18s without parental consent or sell known minors’ data without permission.
Older adults
AT&T lets you text STOP or RESUME to 8010 to control identity verification use of your data. A caller asking for your account PIN is not AT&T. Hang up and call the number on your bill.
What you can turn off
- Opt out of the Personalized program.
- Opt out of CPNI marketing.
- Use att.com/PrivacyChoices to opt out of sale, or turn on Global Privacy Control.
- Manage contact preferences, cookies and online ads on the Choices and Controls page.
What this means for you
AT&T enrolls you in personalization by default. One visit to the choices page turns most of it off.
Does AT&T sell my data?
The notice says some sharing may count as a sale under state laws, but AT&T does not sell sensitive personal information. You can opt out.
This is not legal advice. Checked October 28, 2026 against the notice last updated October 15, 2026.
