Nintendo Privacy Policy Review
This review explains the Nintendo of America Privacy Policy in plain language for families who use a Nintendo Switch or Nintendo apps. It was checked on October 28, 2026, against the version marked “Last Updated: 4/2026.” This is not legal advice.
Primary source: Nintendo Privacy Policy. The company named is Nintendo of America Inc., Redmond, Washington.
Snapshot
- Nintendo says: “We do not and will not sell your information to third parties.”
- It does share data with service providers for advertising based on online activity over time.
- Precise location, recorded video and audio chat, and health data such as steps are collected only with consent.
- A child is anyone under 13 in the U.S. Parents can review, change or delete a child’s information, or withdraw consent.
- The policy does not mention AI or machine learning.
What they collect
Nintendo collects account and purchase details, gameplay and device data. “With your consent,” it may collect precise location, and it “may also monitor and record your video and audio interactions with other users.” Fitness games can collect health data such as steps taken, also with consent.
Who gets the data
Nintendo says it does not sell your information. It shares data with service providers, including for advertising “based on users’ online activities over time.” The policy does not use the phrase cross-context behavioral advertising.
Easy to miss
- Voice and video chat with other players can be recorded once you consent.
- “We don’t sell” still allows ad sharing with service providers. Cookie preferences on the website control part of that.
New technology
The policy does not mention artificial intelligence or machine learning, so it does not say whether personal data trains AI models.
Kids and families
Nintendo says it does not knowingly collect information from children under 13 without parental consent or as the law allows. “Parents or guardians may review, modify, or delete your child’s information, or withdraw consent.” Day-to-day limits live in the Nintendo Switch Parental Controls app, covered in our Nintendo Switch parental controls guide.
Older adults
Nintendo lists its real contacts: nintendo.com/privacy-request, privacypolicy@noa.nintendo.com, and 1-888-977-7627. Someone who calls you claiming to be Nintendo and asks for a gift card is a scammer.
What you can turn off
- Manage cookie preferences on Nintendo’s website.
- Opt out of notifications, promotions and advertising from Nintendo.
- Decline precise location and chat recording when asked.
- Set limits in the Nintendo Switch Parental Controls app.
What this means for you
Nintendo’s policy is short and fairly protective. Its sensitive collection is consent-based, and it says it will not sell data. The policy is silent on AI.
Does Nintendo sell my data?
The policy says Nintendo does not and will not sell your information to third parties. It does share data with service providers for advertising.
This is not legal advice. Checked October 28, 2026 against the policy last updated April 2026.
